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Unit 16 of 16
Trends in Global Branding
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This capstone unit challenges students to look forward — to detect emerging trends, dissect their strategic implications, and design original innovations that position global brands for success in the future. Students synthesize the learning from all 15 preceding units and apply the full CICI-3C3D3M framework to the challenge of future-proofing global brand strategy.
Innovation Goal
Produce a 'Future of Global Branding Innovation Report' — a comprehensive, original synthesis of emerging trends, strategic implications, and brand innovations that will define the next decade of global brand competition.