Brand
Globalization
A 16-unit course built on Human-AI Co-Intelligence and Co-Innovation. Students learn to ask the right questions, identify the right purposes, and leverage AI to achieve them — producing original innovations in every unit.
Designed by Prof. Xiaoge Xu, Ph.D. in collaboration with Manus
The cognitive triad that drives every learning interaction — from question formation to innovation output.
A three-stage analytical process: surface signals, break them apart, and synthesize non-obvious insights.
The strategic action layer: visualize the landscape, quantify performance, and track change over time.
Four 45-Minute Sessions Per Unit
16 Units · 64 Sessions
Defining Brand Globalization
Understanding Global Markets
Cultural Considerations in Branding
Strategies for Market Entry
Brand Positioning in International Markets
Digital Marketing in Brand Globalization
Consumer Behavior Across Borders
Localization Strategies in Branding
Innovation and Creativity in Global Branding
Technology Impact on Brand Globalization
Sustainability in Global Branding
Global Brand Management
Measurement and Evaluation in Brand Globalization
Challenges and Risks in Brand Globalization
Ethical and Legal Considerations in Brand Globalization
Trends in Global Branding
Human-AI Co-Intelligence & Co-Innovation
CICI is not about using AI as a search engine or answer machine. It is about training students to ask the right questions — which are far more important than the answers — to identify the right purposes before assigning tasks to AI, and to contribute what only human intelligence can: cultural intuition, moral reasoning, and creative synthesis.