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Unit 12 of 16
Global Brand Management
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Managing a global brand is one of the most complex organizational challenges in contemporary business. It requires maintaining brand coherence across dozens of markets, cultures, languages, and organizational units while simultaneously enabling the local responsiveness that drives market success.
Innovation Goal
Design an 'Intelligent Global Brand Management System' — an original AI-augmented platform for managing brand coherence, local adaptation, and performance across a global brand portfolio.