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Unit 14 of 16
Challenges and Risks in Brand Globalization
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Brand globalization is not a linear journey of growth and success. It is a complex, risk-laden process in which brands face challenges ranging from cultural misalignment and political instability to competitive disruption, reputational crises, and organizational overextension.
Innovation Goal
Design a 'Global Brand Risk Intelligence System' — an original AI-powered framework for detecting, assessing, and managing the full spectrum of risks facing global brands.