11
Unit 11 of 16
Sustainability in Global Branding
0/10 activities · 0%
Sustainability has moved from a peripheral brand attribute to a central strategic imperative for global brands. Consumers, regulators, investors, and employees increasingly demand that global brands demonstrate genuine environmental and social commitment — not performative 'greenwashing.' This unit trains students to understand how sustainability shapes global brand strategy.
Innovation Goal
Design a 'Regenerative Brand Globalization Framework' — an original approach that positions sustainability not as a cost or constraint but as the primary driver of global brand innovation and competitive advantage.